Sep 5, 08:11 AM

Why the Wii will fail

If the Wii becomes the next Virtual Boy, this is why.

Madden,the oft-cited example of critics who say that the games industry is in an innovation rut and is in stagnation.

Data like this, however, shows otherwise. You want to reach the mass market, beyond the “hardcore gamer?” Well, there’s a company that’s already translating gaming to this crowd, and has been for years – that’s EA.

In my normal media consumption I really don’t encounter _any_advertising for games unless I actively seek it out in game magazines and websites. In the past 2 weeks, however, I have heard two plugs for Madden 07 – first on Sunday Night Football, and second on my local hip-hop radio station, mentioned by a DJ. Who consumes this type of media? It isn’t “hardcore gamers.” It isn’t your grandma either (Nintendo’s strategy) but again I think we need to be skeptical of all of this rhetoric surrounding the different next-gen systems. Once the PR is gone, you gotta have chops.

-Jon
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